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https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1579624729681-SN90VENU7UZKHX9KMTR6/WebMD_mobile_navigation_02.png Case Studies This was the final concept that went live on the WebMD mobile site. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1579624757598-WM575OSETT6VF2W979D1/WebMD_mobile_navigation_03.png Case Studies For this concept we condensed the main navigation options and added a sub-navigation that’s visible upon request. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6d9a7d0d-b2d9-456a-8319-59ff3bb9ea23/Challenge_+Calendly+App+for+Zoom+Concept.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a6b286bc-9295-4770-8a93-3b50f89a84ef/Calendly+App+for+Zoom+Concept+Design+Process_+The+Problem.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/376f488c-283f-403f-aaa5-9135e653471b/Calendly+App+for+Zoom+Concept+Design+Process_+Research+Methodology.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/9dd121e1-ad23-4cb5-9470-0c432fc9b350/Calendly+App+for+Zoom+Concept+Design+Process_+Researching+Solutions.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a298230f-3a62-48a4-8e2e-b7e292554bb4/Zoom_research.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/3d98c98c-4c31-48bc-9cbd-888ca50e5832/Researching+Solutions+Design+Process_+Design+%26+Validation.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6d248b83-4172-4c00-8c00-e856ec61d1c8/Zoom_wireframes_host.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/2dba5043-37ac-4687-b03b-437a5c957410/Zoom_wireframes_invitee.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/681be939-c997-4f2d-bda7-faa78a845647/Zoom_app_host_large_design.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e839bbaf-c723-4730-89a4-5d9e47aa8539/Zoom_app_host_small_design.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/0b47361e-1971-4f10-8546-c177fffeeb70/Zoom_invitee_large.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/10411c06-311a-43c1-80f7-948c016bb273/Zoom_invitee_small.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/ebfa1d9b-0770-4f0c-915f-abdac00fb361/IDEO+U+Certifications.jpg Case Studies - IDEO U User-Centered Systems Thinking Certification https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/811b12fb-5825-450a-b480-b59b914b71b4/IDEO-U-certification_01.png Case Studies - Make it stand out This initial representation of the complex systems challenge includes some of the stakeholders and how they fit in the system. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/2051eb97-ca80-4695-b168-b2e728785e49/IDEO-U-certification_02.png Case Studies - Make it stand out This network includes all the stakeholders in this complex system. The groupings are color coded and the lines and arrow treatment indicate the direction of the relationships: A thick line = strong communication, a regular line = average communication, a dashed line = broken communication. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/801010f1-eacd-4fc1-b4bc-772050030595/IDEO-U-certification_03.png Case Studies - Make it stand out The Problem Map allowed me to surface and examine the layers of this system. I was able to extract the patterns of behavior, the structural influences and the underlying mindsets. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/175adc90-0fc2-4931-a10b-012a54885476/IDEO-U-certification_04.png Case Studies - Make it stand out Here are 3 stakeholder interviews I did (a nanny, a small kids teacher, and a parent). https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/cf69765c-daf8-4905-a034-40dfbb1fa54c/IDEO-U-certification_05.png Case Studies - Make it stand out With this Matrix, I prioritized my ideas based on impact and implementation efforts, so that I would ultimately focus on the solutions that were be most beneficial for my stakeholders and the overall system. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/f1e0850f-9ccf-4687-9247-db478a6c4bed/IDEO-U-certification_06.png Case Studies - Make it stand out Instructions: All players get 6 coins when the game starts. When players land on a question mark, if they answer the question correctly, they can earn up to 6 tokens. Players who land on a Good News tile earn 2 tokens. Players who land on a Danger Zone tile, either pay 2 tokens or miss a turn. Included are Quick Tips cards which have resources for parents. Each card includes a QR code to access more detailed information about the tip on that card as well as instructions, if the tip is related to a safety setting for a device, game, etc. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/dd2cd031-87d7-42ad-a619-1c11aa238c63/IDEO-U-certification_07.png Case Studies - Make it stand out This sketch represents my ideal future state. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/f5bc29a8-347d-47cd-bd67-dbc359e331ae/Brenda_Lara_Human-Centered_Systems_Thinking.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a4565ee1-b0c1-419b-a1a6-7a4a6f99b1bf/kid+and+dentist.jpg Case Studies - IDEO U User-Centered Service Design Certification https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/2f5494ca-1da5-4758-9c60-4b32f4e962e1/IDEO-U-Service-Design-Certification_01.png Case Studies - Make it stand out The top journey map outlines my first-hand experience with the service: my first dental appointment at this particular dental office from researching at finding the office, booking the appointment, arriving at the dental office and waiting for my treatment, getting my treatment, checking out process and booking my follow-up appointment. The bottom journey map outlines the experience of Mika Pellani, a 32-year-old flight attendant, is married to Harper Jones, a 35-year-old social worker. Stevie (1 yr old) is their first kid. Being a working mom who frequently travels, Mika prioritizes finding a family-friendly dentist to accommodate the family's busy schedule. She values a dental service that is gentle for everyone (specially Stevie) and provides honest treatment without unnecessary procedures. Finding a dental clinic that is near her neighborhood would be a huge time saver. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b8ea98e6-6e71-428a-934b-2c8871746465/IDEO-U-Service-Design-Certification_02.png Case Studies - Make it stand out After analyzing the customer journey map service experience, it was time to determine the area(s) of the greatest potential to create unique value. Once the area of focus was defined, I created a series of storyboards which were shared with my stakeholders to get some feedback and validate the idea. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/c876c1ce-0f87-4cfe-ab8b-85fa1ef9e90c/IDEO-U-Service-Design-Certification_03.png Case Studies - Make it stand out Extending beyond the journey map, this blueprint shows relationships and dependencies within the service. It visualizes the entire experience for all the parties involved. It helped me consider the elements that are visible to the customer (like the staff or the space itself) and those that happen behind the scenes (like the IT system or the facility management). Things like people, space, technology, and internal processes can work together to perform a task or evoke an emotion for the customer. This blueprint help me diagram the relationships between internal and external elements of the service, so I can better communicate my designs with those who will deliver and maintain the service. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/2958b0c7-34df-4de6-b581-cc037e53fce5/Brenda_Lara_Human-Centered_Service-Design.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/4cae4590-7dea-48b1-9233-830972165589/Integrations_homepage_redesigned_main_for_portfolio.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/570dba6b-2a7b-4ec2-8d2a-4f4114cffa5a/Integrations_homepage_old_design_for_portfolio.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b86a20fc-1489-44c0-b2f1-30aef1fa6d75/Integrations_connected_final_designs_mobile.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6490f435-8aa9-47f9-bcf6-d1c4781fb963/Calendly-designs.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5dd420d0-295d-45be-9e53-6805a34272bc/Role.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/29ab900f-1e71-4ed2-b722-cb36f1bd0c56/Challenges.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6570117d-e16a-492e-96be-68669c0545fe/Design+Process_+The+Problem.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/570dba6b-2a7b-4ec2-8d2a-4f4114cffa5a/Integrations_homepage_old_design_for_portfolio.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/8869c57a-cb99-4592-9108-b1185c2d7cbc/Design+Process_+Research+Methodology.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/517cdbb3-8fb9-41e2-89f9-e0c0eb9170de/Research_+UserTesting.com.png Case Studies - 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https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a5fbfff6-94b8-4431-b093-7bedd18c990c/CrossfitHV_wireframes.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5e32368b-ffa9-4231-8bb3-315e3df19091/Crossfit+Huntingdon+Valley+App+Concept+Design+Process_+The+App+Concept.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1d5267db-0b72-4916-b8cc-f18e429a17a1/CrossfitHV_designs_01.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5bc74452-a10f-48cc-bd3b-51ee3b15bff2/CrossfitHV_designs_02.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e436bbec-9222-418c-968b-1e0e5cc05bf0/Salesforce_large_horizontal.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/42770fc7-a24a-47a1-84e0-e229af6b0381/Role_+Calendly+App+for+Salesforce+Concept.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/ea6d30b0-f44f-48ac-ac85-4586425c7f71/Challenges_+Calendly+App+for+Salesforce+Concept.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e3e75291-36fe-45d1-975f-7a2840e68beb/Calendly+App+for+Salesforce+Concept+Design+Process_+Design+%26+Validation.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/f5aa00c4-78c4-4595-b8ea-c7edf6db20b0/Salesforce_research_01.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/0e3f8e70-1158-4427-a9b5-890ec35917b7/Salesforce_large.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5053b53a-a552-421d-ab9c-e337dd688bbe/Calendly+App+for+Salesforce+Concept+Design+Process_+Team+Education.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b0e3e46a-d464-47ea-9833-3c7f4a85bb7c/Salesforce_research_03.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/4e4dde1e-53ef-4db9-96f2-9d51ba042f41/Salesforce_research_02.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e1611a07-4377-4780-8f41-03c83f0c8dee/Calendly+App+for+Salesforce+Concept+Design+Process_+Research+Results.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/67eb467d-e359-431e-9f46-b52980f95503/Calendly+App+for+Salesforce+Concept+Design+Process_+research+Storyboards.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/175e60b3-084f-480f-9433-5045f09138a3/Salesforce_storyboards_01.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/19d0bae2-cd82-4b8f-8706-2d50a9ad55de/Salesforce_storyboards_02.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b83ad74b-0195-4130-b7fb-65aa43736e61/Salesforce_storyboards_03.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1f499ca2-2b7b-4218-a06d-db0708c8cb5c/Omnichannel_setup.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e11f7ac4-bb26-4f81-a258-903fb01a85a8/Omnichannel_old_initial_configuration.png Case Studies - Make it stand out The original setup screen: one button, no guidance on what activation actually meant or what would happen to a user's inventory. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/85d68da6-4261-430e-9f1e-5dd067fe17a3/Omnichannel_old_post_configuration.png Case Studies - Make it stand out The post-configuration UI: a dense table of batches and statuses that made inventory management feel risky and hard to navigate for small, non-technical teams. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b4125e0b-b6ed-41bc-a2ed-975a141c445a/Cloverly_pattern_research.png Case Studies - Make it stand out Competitive and pattern research, exploring how similar SaaS tools handle multi-channel configuration, settings pages, and inventory management for small teams. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774906460380-ARCJ9YQTW1A5AEVRU95X/Omnichannel_wireframe_01.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774906468600-R5UYSV6TOFG1NHMLEW2C/Omnichannel_wireframe_02.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774906476334-OHRL1N6AMO8I9S5ZWRR0/Omnichannel_wireframe_03.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774906484554-4LW76UVUK0P8RE467EPI/Omnichannel_wireframe_04.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774908313225-LOW7TDE12FO3894EAEYP/Omnichannel_low_fidelity_design_01.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774908325712-NZW8L3GHBKBXEBO5M13S/Omnichannel_low_fidelity_design_02.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774908332803-GN2134KJTFQ9MI2A4NL3/Omnichannel_low_fidelity_design_03.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774908341873-VRPJUKUBV6CSA00LV2QU/Omnichannel_low_fidelity_design_04.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/fbf4ffec-1b58-433d-bb81-3878501ed87a/Omnichannel_new_initial_configuration_screen.png Case Studies - Make it stand out The redesigned setup experience: a guided 3-step flow that tells users exactly what they're activating before they proceed https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/75c7b075-ce88-463c-806f-1b822d230985/Omnichannel_new_post_configuration.png Case Studies - Make it stand out The redesigned management view: at-a-glance metrics, per-channel toggles, and the new pricing and exclusivity controls that channel partners had been waiting for. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774891865810-KE6TTOAANU8E984WFMAI/Omnichannel_post_configuration_comparison_old.png Case Studies - Before: dense batch table, no overview https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774891893846-U6BNHX24TAP6GP0FCJU8/Omnichannel_post_configuration_comparison_new.png Case Studies - After: clean channel overview with metrics and controls https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/0992b590-98d1-4485-bf5e-56cd7053af7e/Omnichannel_setup.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5dd420d0-295d-45be-9e53-6805a34272bc/Role.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/29ab900f-1e71-4ed2-b722-cb36f1bd0c56/Challenges.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6570117d-e16a-492e-96be-68669c0545fe/Design+Process_+The+Problem.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/570dba6b-2a7b-4ec2-8d2a-4f4114cffa5a/Integrations_homepage_old_design_for_portfolio.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/8869c57a-cb99-4592-9108-b1185c2d7cbc/Design+Process_+Research+Methodology.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/517cdbb3-8fb9-41e2-89f9-e0c0eb9170de/Research_+UserTesting.com.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/ba64618c-1354-4e43-a0b3-4d6c012e2ebf/Research_+SUS+Test.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/3c485eef-359e-4ead-8280-a414aa9ff281/Design+Process_+Researching+Solutions.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/69d3dc3d-d03b-48bd-a0e1-c40fcca9bcfd/Integrations_competitive_analysis.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/dd1ed10d-1f26-4788-94e0-d3fa83789735/Integrations_competitive_analysis-02.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/0db28a4b-752f-4d33-a35e-f1f04a30201c/Design+Process_+Testing+Solutions.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/9eadce31-a990-48f2-9e69-f019d074b1bb/Integrations_categories_research.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a13338b3-cbfa-4cf3-b731-cbedb96381bc/Design+Process_+Design+%26+Validation.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/51db3916-4d3f-4834-905e-de31293bf1c4/Integrations_homepage_wireframes.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/72d82d28-034a-4dd0-b86e-a33baf264075/Integrations_homepage_designs.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/e5f507ff-8511-48d7-9fc9-6c316589c299/Design+Process_+Phase+One+Launch.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/96fc32cd-a1a8-4177-9ce2-334842096cee/Integrations_homepage_final_designs.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/c5ec679b-a5ec-4bbf-bf38-47316ded5a80/Integrations_homepage_final_designs_mobile.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b6b95781-ad63-4097-be02-70a696b645a6/Design+Process_+Phase+Two+Launch.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/ff36aae4-801c-42a6-b234-8212a40918d7/Integrations_Salesforce_final_designs.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b86a20fc-1489-44c0-b2f1-30aef1fa6d75/Integrations_connected_final_designs_mobile.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6fd20618-fc23-4ddf-9fca-608552a92134/Design+Process_+The+Metrics.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1f499ca2-2b7b-4218-a06d-db0708c8cb5c/Omnichannel_setup.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/6a807f37-8bef-4b6b-b43b-1ec8d6b3a1fc/Cloverly_omnichannel_old_designs.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/8c03c9e1-92ac-4f9d-a61d-ef2f7222969e/Cloverly_pattern_research.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5b3d2119-c20a-4f06-94a9-3a93e1bea356/Omnichannel_wireframes.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/a23221d0-c8e3-4809-98db-122a6b158712/Omnichannel_lowfidelity_mockups.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/19162599-9ef2-4827-85ea-8b9603cd4299/Omnichannel_lowfidelity_mockups_02.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/ce3874fe-5e6d-406b-8731-7fe0ebd0208a/Omnichannel_initial_configuration.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/438db8e0-5416-4b71-945e-07f1e3190b71/Omnichannel_post_configuration.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/b9b1b4ee-7cc8-4734-bdd1-ff3a67c3b724/Cloverly_Omnichannel_Helpcenter_Slack.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/495fe813-d411-43ed-92ee-b0aba2d261ac/Omnichannel_before_after_initial_configuration.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/18d074ef-bc6c-4fd0-b4ae-bab5bd334776/Omnichannel_before_after_post_configuration.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/321ca374-82b3-4c05-ba1e-ff1f3d6fa25a/Calendly_new_Integrations_homepage.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/629b03d0-8491-49b6-89df-9264368b8a98/Calendly_old_Integrations_homepage.png Case Studies - Make it stand out The original integrations homepage: no clear hierarchy, no connected state, no category structure, and an exposed API key that created confusion and security concerns. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/4674f6b1-7c2f-4bf9-9428-1c414eb023ae/Calendly_old_Salesforce_configuration_page_disconnected.png Case Studies - Make it stand out The original Salesforce disconnected page: minimal context about what the integration does, no subscription requirements listed, and no clarity on whether any user could connect it or only admins. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/29d16ff1-ae93-4ae1-94b0-8953f11412b5/Calendly_old_Salesforce_configuration_page_connected.png Case Studies - Make it stand out The original Salesforce connected page: vague status messaging, no indication of who connected the integration, and no room to scale as new configuration options were added. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/63bcead8-113b-45c9-8885-652ba6779f8b/Calendly_integrations_competitive_analysis.png Case Studies - Make it stand out Competitive analysis of 22 integration pages, looking for patterns in visual hierarchy, categorization, connected states, and how industry leaders distinguish native from third-party integrations. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/9bab0f08-d79f-4091-b8b0-c8d2d05a525e/Calendly_integrations_card_sorting_02.png Case Studies - Make it stand out Internal card sorting sessions with 11 stakeholders, used to establish an initial category framework before validating with external users. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/2ff25e7d-caae-47e6-9a68-ddbc213f1c87/Calendly_integrations_card_sorting_01.png Case Studies - Make it stand out Three rounds of card sorting with 10 external Calendly users each, revealing that users categorize integrations by job to be done rather than by type, leading to some integrations appearing in multiple categories. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774984548492-Y0I0NWBTFF6B3Q4I0RGY/Calendly_integrations_page_wireframe_01.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774984650866-JPL5PJU4K2SHX67XIN2V/Calendly_integrations_page_wireframe_02.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774984665839-4SHT94GFOQ2Z2V8Y07PK/Calendly_integrations_page_design_01..png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1774984677463-KAY2D0N5PO5FZV7YCSE4/Calendly_integrations_page_design_02.png Case Studies https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/d6b92059-4efe-41cc-aeb2-d381ea503702/Calendly_new_Integrations_homepage.png Case Studies - Make it stand out The redesigned integrations homepage: a large hero section for featured integrations, a new category structure based on jobs to be done, cleaner card design, and admin-only badges for restricted integrations. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/41ffa211-cca5-498b-977f-ab03ad5e4380/Calendly_new_Salesforce_configuration_page_connected.png Case Studies - Make it stand out The redesigned Salesforce connected page: clear connection overview showing who configured the integration, collapsible sections to reduce visual clutter, "How it works" guidance throughout, and new Advanced Routing configuration that Calendly features depended on. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/5447c4ae-e283-489b-b942-3aae583eca81/Calendly_new_Integrations_mobile.png Case Studies - Make it stand out The redesign extended to mobile web, showing the category navigation, Salesforce connected state, and group configuration working consistently across device sizes. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/578509af-80d3-476f-892d-a8faa31ad31d/Calendly_developer_portal_homepage.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/00b3fceb-ef2a-4a22-aacd-86901b6293aa/Calendly_developer_portal_competitive_analysis.png Case Studies - Make it stand out Competitive research reviewing how industry leaders structure their developer portals, used to establish UI best practices and set a quality bar for the design. https://images.squarespace-cdn.com/content/v1/52683eb5e4b0e7f82973d761/1775063481888-DTHSK0G2WUR2SVPWLYSC/Calendly_developer_portal_wireframes_01.png Case Studies 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